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BRANDS
KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive. We don’t have shareholders or VC investors. Our livelihood depends on you and your satisfaction with our product. We never forget it.
Like many Swedish clothing companies, Holebrook’s beginnings were small-scale and humble. What’s notable, however, is the absence of any trial and error period in the brand’s earliest stages. Right from the start, Holebrook seemed to find its position on the market and the clothes were immediately taken to heart by their users. Carefully knitted sweaters with windproof lining turned out to be a very welcome innovation for anyone who regularly experienced the North Sea on a sailing boat or went hiking along the Bohuslän coast. This perfect match was gratifying, of course, but at the same time counted on. The simple reason was that the idea itself had been born right there.
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FRAMELESS EAR WARMERS – The people from the home of the original Swedish Earbags have a lot of experience with cold weather. They believe that it should be easy and comfortable to keep themselves warm. Earbags are practical: They surround the ears completely, they do not need a bow that destroys the hair and sit even in rough weather. Earbags fit to your clothing style and correspond with many colors and materials.