WHO STARTED GOODR? …ALRIGHT, WE’LL TELL YOU.
One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). “What the f*** am I wearing right now?” he wondered.
After hitting rock bottom, Stephen noticed most runners weren’t wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)
Stephen co-founded goodr with two friends from high school: recovering lawyer Ben Abell and biology major turned rappin’ actress Keri Blunt. (In HS, Ben and Keri were voted “Most Likely to Take Over the World.” Stephen was voted “Best Hair.”) On March 15, 2015, they launched the company with a Kickstarter campaign, shipping sunnies from an apartment.
Stephen, Ben, and Keri created goodr’s brand: Badass sunglasses that speak to the four F’s (Fun, Fashionable, Functional, and ‘Ffordable). We exist to give you permission to be unabashedly yourself… unless you’re an asshole. And the mascot is a drunk kleptomaniac flamingo named Carl. It just makes sense, people.
For the first two years, the trio kept the brand afloat while working full-time jobs. Did we mention Stephen created five failed companies before goodr? The sixth time is the charm! The brand quickly grew from three old chums in an apartment to 20 buddies in The Cabana (Playa Del Rey store) to 60+ lifelong BFFs in The Lagoon (Inglewood HQ and warehouse).
During its five year overnight success, goodr expanded to 1,500+ stores in 30+ countries, added four verticals (run, beast, bike, golf), collaborated with major brands (Warner Bros, PBR, Dunkin’) and won several awards (Runner’s World Gear of the Year 2x, PGA Buyer’s Choice, Men’s Health Best Buy, Inc. Magazine’s Best Places to Work).
But despite all the glitz, glamour, and piña colada-fueled shenanigans (what happens in The Lagoon stays in The Lagoon), goodr still boils down to that fateful moment Chief Executive Octopus Stephen Lease looked in the mirror. “We sell fun, not eyewear,” says Lease. “For $25, we can put a smile on your face. And that is a very powerful thing.”