Established in 2015, Altis Zenus is a global leader in the design, manufacturing and distribution of weather and 2-way radios. They are the official licensees of the Cobra, Craftsman, and DeWalt brands for these radios. Present in over 35k store fronts and 40+ countries, Cobra is truly a market leader. A leader in innovation, the team has adopted design thinking (desirabiliy, feasibilty, and viability) as a core philosophy which always has the customer in mind. The R&D team focuses on multi-generation product planning (MGPP) and are constantly coming up with new ideas to serve the market. There has been over 100 new products brought to market in the last three years which has only strengthened their position as an undisputed leader.
Cobra Electronics is a 50-year old global brand which focuses on mobile communication and navigation products. Global Licensed since 2016 and have sold over 10 million units since then. Number one in the US consumer market, with a majority of the market share. Product lines cover not only outdoor and adventrue but business, emergency, family safety and more.